Students at Eco-Marathon

Welcome to the new Shell Brand Central! Here you can find Shell Brand information, support links, Group Brand Policies and the new Merchandise Hub – the single start point to buy or design affordable, high quality Shell branded merchandise.

For Shell visual assets such as photography, film & video, presentation templates and campaign artworks, please now find them at

Shell Pecten Illustration

For more than 100 years the word Shell, our pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted our values and the quality of our products and services all over the world.

Pyramid infographic

The Shell Group Brand and Visual Identity Application Polices  outline how Shell’s core elements such as the Pecten, colour, font, 3D style, and sound should be applied to a range of Shell Brand touch points  such as communications, merchandise and exhibitions. 

Merchandise illustration

Merchandise Hub is your single destination for affordable, high quality Shell branded merchandise. You can also find information if you're looking for a special request or large order.


Shell Shop Central offers a wide range of affordable Shell branded merchandise, ready to send to your doorstep, wherever you are. From a simple pen to a heritage leather jacket and you can even customise all items! Whether you need something for an event or a gift for a customer, a wide range of low cost merchandise are ready to deliver to you, wherever you are.

Photography assets

Brand Assets stores Brand and visual identity assets, advertising artwork, photography, film & video, and presentations.

Woman at the desk

Ask Brand is a helpdesk for Shell staff, contractors, contracted agencies and the general public. Ask a question relating to the Shell brand and its visual identity (VI) policies.

Man looking at Checkpoint website

The visual identity checking service for ALL Shell branded communications prior to publishing. 

Woman listening to the music

This page is home to the Sound of Shell! Here you will find all you need to understand how we're extending our brand into the world of sound and the next steps to apply it in your area of the business - wherever sound is used.