Don’t have an account? Request access to our Brand Applications here (external users only)


Brand Applications include Brand Central, the Creative Hub and Shell Content Manager. Please note that the Shell Content Manager tool is powered by NewsCred.

Login to the Creative Hub

For more information and how to get support please click here.

What can you find on Shell Brand Central

  • Shell Brand Policies Brochures

    Essential policy information

    You can find information on how the Shell brand is managed through the ‘One brand’ approach. You can also access and download key brand and visual identity policies.
  • Shell photography assets

    Access to the Creative Hub and photography

    The Creative Hub is a digital management system where you will be able to search, view and download hundreds of assets such as Pecten artwork and advertising campaign materials.
  • shell merchandise

    Merchandise Hub

    Merchandise Hub is your single destination for affordable, high quality Shell branded merchandise. You can also find information if you're looking for a special request or large order.
  • Man looking at his ipad

    Access to tools

    Access support and all essential tools you might need when creating Shell branded material.